2026 campaign-assessment score
How Agorapulse Listening (formerly Mention) scored
43 / 100
Agorapulse Listening, successor to Mention, adds competitor Share of Voice and text sentiment to a social management suite. It documents no video analysis or Chinese network.
| Criterion and evidence | Points |
|---|---|
Campaign explanationListening monitors keywords and competitors across social sources and screens off-topic results. Campaign units and image or video reading are not described. | 9 / 30 |
Reaction analysisSentiment is scored 0 to 100 with positive, negative and neutral splits, posts can be reclassified, and Conversation Trends sizes keywords by sentiment. Comments, aspects and buying intent are not broken out. | 10 / 20 |
Finished assessmentListening charts export and flow into Report Studio alongside publishing and inbox data. No written narrative or recommendation is documented. | 10 / 20 |
Creator baselineCompetitive searches report Share of Voice for up to nine competitors across Facebook, Instagram, X, YouTube, Reddit and the web. Its documentation does not compare a post with that creator's usual results. | 4 / 10 |
China and international coverageAgorapulse names Facebook, Instagram, X, YouTube, Reddit and LinkedIn, with direct TikTok mentions on its product page. No Chinese network is named. | 4 / 10 |
Source trailEach post opens to a preview of the full post, sentiment can be corrected, and July 2026 drill-downs filter from charts to posts. Links from a chart to the original post on the network are not described. | 6 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Agorapulse announced its acquisition of Mention on May 22, 2025. Agorapulse announcement Since July 1, 2026, Mention has not been sold as a standalone product. Existing customers can keep their plans, and new buyers go through sales for Agorapulse Listening, offered as an add-on or a standalone package. Mention plans
Listening searches keywords on Facebook, Instagram, X, YouTube and Reddit, plus blogs, news and forums, with Instagram hashtags as a separate option and direct mentions from LinkedIn. Creating a search Agorapulse’s product page adds direct mentions on TikTok. Listening
Most of this is new. Forum and web sources arrived in April 2026, Facebook and YouTube keywords later that month, and Instagram keywords and 24-month history in May. On July 2 came competitor Share of Voice, click-to-filter drill-downs and Search Screening, which removes off-topic results. Release notes
Results show volume, engagement and a sentiment score from 0 to 100 that a person can correct post by post. Clicking a post opens it in full. Search results A competitive search holds up to nine competitors against a brand keyword. Creating a search The data also flows into Report Studio, so listening charts can sit beside publishing and inbox numbers. Listening
The tool reads mentions as text. Its documentation describes no image or video analysis and names no Chinese network. A creator campaign running on TikTok and Douyin would register only as direct TikTok mentions.
Agorapulse Listening fits teams that already publish and answer messages in Agorapulse and want listening in the same reports. unrandom’s scope is one defined creator campaign, with each post’s content and comments read and a written assessment at the end, in China and abroad. unrandom product