The 2026 buyer’s guide
Best Social Intelligence Platforms of 2026
A campaign produces posts, metrics, and thousands of comments. The next decision needs an explanation. We score 61 platforms on one job: explaining what happened in a creator campaign, across China and international markets.
2026 platform rankings
61 platforms · 6 criteria · 100 points
61 of 61 platforms · Scores out of 100 · Equal scores share a rank
| Rank | Platform | Research focus | Editorial score |
|---|---|---|---|
| 1 | unrandom review, 86 out of 100Campaign assessment · Creative and video analysisVisit website | Campaign research across China and international platforms: content, audience response, and recommendations. | 86/ 100 |
| 2tie | Archive review, 74 out of 100Campaign assessment · Creator discovery and operationsVisit website | Captures creator content and writes finished-campaign reports from video and comments | 74/ 100 |
| 2tie | Datastory (数说故事) review, 74 out of 100Campaign assessment · Consumer researchVisit website | Enterprise data intelligence and AI-supported research workflows. | 74/ 100 |
| 4tie | Newrank (新榜) review, 73 out of 100Campaign assessment · Brand listening and reputationVisit website | A China social-data portfolio spanning listening, creator workflows and 新红 (Xinhong). | 73/ 100 |
| 4tie | Pulsar review, 73 out of 100Brand listening and reputation · Consumer researchVisit website | Listening suite with documented Chinese sources and a report-writing agent in public beta | 73/ 100 |
| 6tie | Quid review, 71 out of 100Consumer research · Creative and video analysisVisit website | Market signals, consumer intelligence, and AI research. | 71/ 100 |
| 6tie | Sprinklr review, 71 out of 100Brand listening and reputation · Creative and video analysisVisit website | Social insights within an enterprise customer-experience suite. | 71/ 100 |
| 8 | Meltwater review, 70 out of 100Brand listening and reputation · Consumer researchVisit website | Media intelligence, social listening, and research workflows. | 70/ 100 |
| 9 | KAWO (科握) review, 69 out of 100Brand listening and reputation · Creative and video analysisVisit website | Social account operations, listening, and analytics for China teams. | 69/ 100 |
| 10tie | Brandwatch review, 66 out of 100Consumer research · Brand listening and reputationVisit website | Consumer research and social intelligence for broader market questions. | 66/ 100 |
| 10tie | Hootsuite / Talkwalker review, 66 out of 100Brand listening and reputation · Consumer researchVisit website | Social operations and the Talkwalker listening ecosystem. | 66/ 100 |
| 12 | Synthesio (Ipsos) review, 64 out of 100Consumer research · Brand listening and reputationVisit website | Ipsos consumer intelligence with named Chinese sources and partner-supplied video analysis | 64/ 100 |
| 13tie | Miaozhen (秒针系统) review, 62 out of 100Campaign assessment · Brand listening and reputationVisit website | Marketing measurement and social intelligence for brand teams. | 62/ 100 |
| 13tie | YouScan review, 62 out of 100Brand listening and reputation · Consumer researchVisit website | Visual listening with aspect sentiment and source-linked AI reports | 62/ 100 |
| 15tie | Ocean Engine Xingtu and Yuntu (巨量星图 / 巨量云图) review, 61 out of 100Campaign assessment · Creator discovery and operationsVisit website | ByteDance's own Douyin creator marketplace, campaign reports and brand data. | 61/ 100 |
| 15tie | Sprout Social review, 61 out of 100Brand listening and reputation · International marketVisit website | Social management, listening, and AI-assisted interpretation. | 61/ 100 |
| 15tie | Syncly review, 61 out of 100Creative and video analysis · Consumer researchVisit website | Speech, on-screen text and product detection inside short-form video | 61/ 100 |
| 18 | HypeAuditor review, 60 out of 100Creator discovery and operations · Campaign assessmentVisit website | Creator vetting with same-creator baselines and pooled comment sentiment. | 60/ 100 |
| 19tie | Dash Social review, 58 out of 100Brand listening and reputation · Creative and video analysisVisit website | Visual AI, campaign reporting and publishing for brand social teams | 58/ 100 |
| 19tie | Kolsquare review, 58 out of 100Creator discovery and operations · Campaign assessmentVisit website | European creator campaign reporting with comment sentiment scoring. | 58/ 100 |
| 19tie | Qiangua (千瓜) review, 58 out of 100Creator discovery and operations · Campaign assessmentVisit website | Xiaohongshu creators, content research, and campaign tools. | 58/ 100 |
| 22tie | CreatorIQ review, 56 out of 100Creator discovery and operations · Campaign assessmentVisit website | Creator-program operations, campaign measurement, and brand safety. | 56/ 100 |
| 22tie | Mediaforce (百分点舆情) review, 56 out of 100Brand listening and reputation · Campaign assessmentVisit website | Public-opinion monitoring with video recognition and communication-effect models | 56/ 100 |
| 24 | Youmi Youshu (有米有数) review, 55 out of 100Creative and video analysis · China marketVisit website | AI analysis of Douyin ad creative, with generated brand strategy reports. | 55/ 100 |
| 25tie | Chanmama (蝉妈妈) review, 54 out of 100Creator discovery and operations · China marketVisit website | Douyin commerce research and operational decision support. | 54/ 100 |
| 25tie | Exolyt review, 54 out of 100Campaign assessment · Creative and video analysisVisit website | TikTok-only campaign, comment and sentiment analytics | 54/ 100 |
| 25tie | Yimian (一面数据) review, 54 out of 100Campaign assessment · Brand listening and reputationVisit website | Social listening that detects industry campaigns and scores them on one yardstick | 54/ 100 |
| 28tie | Captiv8 (Influential, Publicis Groupe) review, 53 out of 100Creator discovery and operations · Campaign assessmentVisit website | Enterprise creator suite with comment sentiment, now within Influential. | 53/ 100 |
| 28tie | Launchmetrics review, 53 out of 100Brand listening and reputation · Creator discovery and operationsVisit website | One media-value metric for fashion and beauty across China and the West. | 53/ 100 |
| 28tie | Qingbo (清博智能) review, 53 out of 100Brand listening and reputation · China marketVisit website | AiPin brand reputation platform with comment clustering, plus WeChat and Weibo indices | 53/ 100 |
| 28tie | Traackr review, 53 out of 100Creator discovery and operations · Campaign assessmentVisit website | Enterprise creator benchmarking and an AI strategist for program reporting. | 53/ 100 |
| 32tie | Emplifi review, 52 out of 100Creator discovery and operations · Brand listening and reputationVisit website | Social suite with creator programs, analytics and narrow TikTok listening | 52/ 100 |
| 32tie | Influencity review, 52 out of 100Creator discovery and operations · Brand listening and reputationVisit website | White-label creator reports beside a listening tool that names Weibo. | 52/ 100 |
| 32tie | Weiboyi (微播易) review, 52 out of 100Creator discovery and operations · Campaign assessmentVisit website | Creator marketing execution and campaign measurement. | 52/ 100 |
| 32tie | Weiredian (微热点) review, 52 out of 100Brand listening and reputation · China marketVisit website | Pay-per-event Weibo and web spread analysis from Midu, sibling of Sina Yuqingtong | 52/ 100 |
| 36tie | Civiw (识微科技) review, 51 out of 100Brand listening and reputation · China marketVisit website | Enterprise reputation monitoring with agent-written briefs and analyst reports | 51/ 100 |
| 36tie | Kolr review, 51 out of 100Creator discovery and operations · Campaign assessmentVisit website | Influencer data and campaign dashboards with comment sentiment | 51/ 100 |
| 38tie | Brand24 review, 50 out of 100Brand listening and reputation · International marketVisit website | Keyword monitoring with sentiment, weekly AI summaries and TikTok transcripts | 50/ 100 |
| 38tie | impact.com Creator review, 50 out of 100Creator discovery and operations · Brand listening and reputationVisit website | Creator posts tied to revenue and payouts alongside affiliate programs. | 50/ 100 |
| 38tie | Onclusive Social (formerly Digimind) review, 50 out of 100Brand listening and reputation · International marketVisit website | Social listening, formerly Digimind, inside a media-monitoring suite | 50/ 100 |
| 41tie | Feigua (飞瓜) review, 49 out of 100Creator discovery and operations · China marketVisit website | Douyin commerce, creators, and product intelligence. | 49/ 100 |
| 41tie | Lefty review, 49 out of 100Creator discovery and operations · China marketVisit website | Influencer value tracking for luxury and fashion, including Chinese networks. | 49/ 100 |
| 43 | Socialinsider review, 48 out of 100Brand listening and reputation · International marketVisit website | Account and competitor benchmarking with an AI assistant on top | 48/ 100 |
| 44tie | Moojing (魔镜洞察) review, 47 out of 100Consumer research · China marketVisit website | E-commerce market data with a social listening module tagging people, goods and scenes | 47/ 100 |
| 44tie | Tubular Labs review, 47 out of 100Creative and video analysis · Consumer researchVisit website | Cross-platform social video measurement and audience data, part of Chartbeat, Inc. | 47/ 100 |
| 46tie | atypica.ai review, 46 out of 100Consumer researchVisit website | Synthetic audience research and hypotheses; an adjacent category. | 46/ 100 |
| 46tie | FastMoss review, 46 out of 100Creator discovery and operations · International marketVisit website | TikTok Shop sales estimates and creator data, with MCP tools for AI agents. | 46/ 100 |
| 46tie | Rival IQ review, 46 out of 100Brand listening and reputation · International marketVisit website | Competitive social benchmarking and reporting, owned by Quid | 46/ 100 |
| 49 | EchoTik review, 45 out of 100Creator discovery and operations · International marketVisit website | TikTok Shop product and creator data, with comment data through its API. | 45/ 100 |
| 50 | Upfluence review, 44 out of 100Creator discovery and operations · International marketVisit website | Creator search, payments and sales attribution for ecommerce programs. | 44/ 100 |
| 51tie | Agorapulse Listening (formerly Mention) review, 43 out of 100Brand listening and reputation · International marketVisit website | Mention's successor: keyword listening and Share of Voice in a social suite | 43/ 100 |
| 51tie | Determ review, 43 out of 100Brand listening and reputation · International marketVisit website | PR media monitoring with scheduled coverage reports and an AI assistant | 43/ 100 |
| 51tie | GRIN review, 43 out of 100Creator discovery and operations · International marketVisit website | AI-run creator program operations, deals and payments for commerce brands. | 43/ 100 |
| 51tie | Kalodata review, 43 out of 100Creator discovery and operations · International marketVisit website | TikTok Shop sales estimates and creator research with an AI assistant. | 43/ 100 |
| 55 | Modash review, 42 out of 100Creator discovery and operations · International marketVisit website | Automatic post tracking and discovery across Instagram, TikTok and YouTube. | 42/ 100 |
| 56 | Jiaxuan (加选) review, 40 out of 100Creator discovery and operations · China marketVisit website | Creator selection and campaign-execution workflows. | 40/ 100 |
| 57 | Aspire review, 38 out of 100Creator discovery and operations · International marketVisit website | Creator commerce operations with post, sales and value dashboards. | 38/ 100 |
| 58 | Awario review, 35 out of 100Brand listening and reputation · International marketVisit website | Lightweight keyword monitor with mention sentiment and white-label reports | 35/ 100 |
| 59 | Audiense review, 34 out of 100Consumer research · International marketVisit website | Audience segmentation and planning across international social platforms | 34/ 100 |
| 60 | Tabcut review, 23 out of 100Creator discovery and operations · International marketVisit website | TikTok Shop rankings, influencer search and competitor tracking. | 23/ 100 |
| 61 | Huitun (灰豚) review, 22 out of 100Creator discovery and operations · China marketVisit website | Platform-focused creator discovery, content monitoring, and commerce research. | 22/ 100 |
Scores apply one formula to six weighted criteria for campaign assessment. They show fit for that job. They are not measured accuracy or a head-to-head test. Scoring methodology · Publisher disclaimer
The changing landscape
Look beyond the creator database.
A broad search helps you find creators. A campaign investigation examines what they communicated, how audiences responded, and which observations support the next decision.
This year's guide looks at both analytical depth and geographic reach. For teams working across markets, China's social platforms belong alongside international networks in the evaluation.
Explore the research behind the rankingsOur new-contender selection
unrandom
Campaign research across Xiaohongshu, Douyin, TikTok, Instagram, YouTube, and X. The focus is a finished assessment connecting content, audience response, and performance context where suitable history is available.
First on our campaign-assessment scorecard at 86/100. Read how its content analysis, audience interpretation, and cross-market coverage earn that score, and where the product still has limits.
Read the unrandom review