2026 campaign-assessment score
How Awario scored
35 / 100
Awario is a lightweight keyword monitor with mention sentiment and white-label reports. It describes no campaign analysis, TikTok or Chinese network.
| Criterion and evidence | Points |
|---|---|
Campaign explanationAwario collects mentions by keyword and reports top mentions by reach. It describes no campaign unit and no reading of images or video. | 6 / 30 |
Reaction analysisMachine learning labels each mention positive, negative or neutral, with manual override and an over-time view. Reasons behind a label, by aspect or target, are not described. | 8 / 20 |
Finished assessmentMention Statistics, Alert Comparison and Influencers reports carry white-label settings and download as PDF. No narrative or recommendations are described. | 8 / 20 |
Creator baselineAlert Comparison sets tracked alerts side by side, and Awario markets share-of-voice reporting. Its documentation does not compare a post with that creator's usual results. | 4 / 10 |
China and international coverageAwario names X, Facebook, Instagram, Reddit, YouTube and Vimeo, plus news, blogs and forums. TikTok and Chinese networks are not named. | 4 / 10 |
Source trailThe Top mentions widget opens the most influential posts in a new tab. The other two report types present aggregated data, and individual posts are not tied to findings. | 5 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Awario is a mention tracker built on keyword alerts. It says it crawls more than 13 billion web pages a day and names X, Facebook, Instagram, Reddit, YouTube and Vimeo, along with news, blogs and forums. Awario
Each mention gets a machine-learning label: positive, negative or neutral. A person can change it with a button. Graphs show how each label moves over time, and sorting by reach puts the loudest complaints first. Sentiment analysis A separate view identifies top influencers by network. Features
Three report types exist: Mention Statistics, Alert Comparison and Influencers. They carry white-label settings and download as PDF, and a Top mentions widget opens the most influential posts in a new tab. Reports For an agency sending a monthly brand-mention summary to a small client, that is enough to work with.
For campaign work there isn’t much here. Awario’s pages describe no generated summaries, no reading of images or video, and no campaign unit beyond an alert on a set of keywords. TikTok goes unnamed, and so does every Chinese network. Sentiment is one of three labels per mention, so a team would learn the mood of a creator campaign and would have to read the posts to find the reasons.
Awario tells you what’s being said about a brand. unrandom’s scope starts where these reports stop: a defined set of creator posts in China and abroad, with what each said and showed, how the comments responded, and a written assessment. unrandom product