2026 campaign-assessment score
How Brand24 scored
50 / 100
Brand24 gives small teams keyword monitoring, sentiment and weekly AI summaries, with speech search on TikTok and YouTube. It names no Chinese network.
| Criterion and evidence | Points |
|---|---|
Campaign explanationBrand24 tracks keywords across sources and finds keywords spoken in videos from monitored TikTok profiles and in YouTube captions. It treats a campaign as a keyword project, and images are not read. | 12 / 30 |
Reaction analysisSentiment covers posts, comments, articles and reviews in more than 100 languages, with six emotions and four attitudes, and Topic Analysis compares topics. Its documentation does not separate reaction to a creator from reaction to the product or track buying intent. | 12 / 20 |
Finished assessmentAI Insights sends a weekly report with metrics, trends and suggested actions, and PDF, Excel and QuickShare reports cover a project. The weekly report is a project summary, and the PDF's findings note is written by the user. | 12 / 20 |
Creator baselineInfographic reports compare a project with its previous period and tracked competitors, and Topic Analysis compares share of voice. Its documentation does not compare a post with that creator's usual results. | 4 / 10 |
China and international coverageThe source page names Facebook, Instagram, X, YouTube, TikTok, Twitch, Threads and Telegram. No Chinese network is named. | 4 / 10 |
Source trailAI Insights reports link directly to key mentions, and each mention sits in the feed. The Brand Assistant page does not say whether its answers cite mentions. | 6 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Brand24 is keyword monitoring with a weekly AI report. AI Insights arrives weekly with reach, sentiment, trends, suggested actions and direct links to key mentions. AI Insights
Collection runs on keywords across Facebook, Instagram, X, YouTube, TikTok, Twitch, Threads and Telegram, along with news, forums, reviews and podcasts. Brand24 data Brand24 tags sentiment on posts, comments, articles and reviews in more than 100 languages, adding six emotions and four attitudes such as irony. Sentiment analysis
Brand24 now handles speech in two places. TikTok transcription finds keywords spoken inside videos, limited to monitored profiles, and shows them with a timestamp. YouTube spoken mentions come from auto-generated captions. Brand24 updates Both work as keyword search over speech. Images remain unread: a keyword that appears only on a photo, with no mention in the description or hashtags, goes uncaptured. TikTok tracker
Reports come as PDF, Excel, or a QuickShare link that needs no login. A PDF can carry a findings section, which the team writes itself. Reports Infographic reports compare a project with its previous period and tracked competitors. Brand24 updates
The unit of work is a keyword project. A creator campaign has to be approximated by keywords and monitored handles, and the analysis stops at what was written or said in those mentions. No Chinese network appears in the source list, so Douyin and Xiaohongshu sit outside it.
Brand24 suits small teams that need monitoring, sentiment and a weekly summary. unrandom’s scope is one defined creator campaign in China and abroad, read post by post with a written assessment at the end. unrandom product