2026 campaign-assessment score
How Captiv8 (Influential, Publicis Groupe) scored
53 / 100
Captiv8 reports comment sentiment within a full creator suite now folded into Influential; its documentation stops at comment tone.
| Criterion and evidence | Points |
|---|---|
Campaign explanationCaptiv8 describes language processing of comments for campaigns, creators and posts, and Influential adds computer vision on photos. Speech and the link from content to audience response are not described. | 18 / 30 |
Reaction analysisComment words, phrases and emojis build a sentiment profile at campaign, creator and post level. Themes, product aspects and buying intent are not described. | 12 / 20 |
Finished assessmentCustom shareable reports and dashboards cover full-funnel results and can feed Looker and Tableau. No written narrative or recommendations are described. | 10 / 20 |
Creator baselineCreator-specific historical data feeds forecasting, and reporting covers the full funnel. Its documentation does not compare a post with that creator's usual results. | 5 / 10 |
China and international coverageTikTok is named in product pages, and Influential cites Meta, TikTok and YouTube integrations. China is not mentioned. | 4 / 10 |
Source trailPost-level sentiment and social API data identify underlying records. How a user moves from a sentiment figure to the comments behind it is not described. | 4 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Publicis Groupe bought Captiv8 in May 2025 and said it would underpin the group’s global influencer business alongside Influential. Publicis announcement Captiv8’s site now carries a banner saying it has been integrated into Influential, and Influential calls Captiv8 “our platform.” Captiv8 · Influential
Its reporting runs from awareness to conversion, using social APIs, trackable links, a proprietary pixel, and commerce data from Shopify and Refersion. Custom dashboards replace the campaign deck, and an API feeds Looker and Tableau. Measurement Discovery, workflow and payments fill out the suite. Influencer suite
Captiv8 says proprietary language processing turns the words, phrases and emojis in each comment into a sentiment profile for campaigns, creators and posts. Measurement The same signal feeds creator scoring. Advanced On its TikTok page, Captiv8 reports a four-creator Primal Kitchen campaign at 8.37% engagement, 74% positive sentiment and a 13% lift in purchase consideration. Those are the vendor’s own undated figures. TikTok Influential’s site adds computer vision that recognizes objects, actions, emotions and logos in photos. Influential
So there’s a read on comment tone next to the sales numbers, and that’s where the documentation stops. It gives a positivity share, with no themes, product aspects or account of what a creator said on camera. Several product pages still carry a 2025 copyright, so the combined product’s current shape is unclear, and Chinese networks go unnamed.
Captiv8 serves advertisers running large creator programs through a holding-company offer. unrandom focuses on explaining a defined campaign through its content and comments, in a written assessment. unrandom product