2026 campaign-assessment score
How Determ scored
43 / 100
Determ fits PR coverage reporting with an AI assistant for explaining changes in reach. It does not describe creator-post, video or Chinese-network analysis.
| Criterion and evidence | Points |
|---|---|
Campaign explanationDeterm lists campaign tracking as a use case and Synthia condenses each mention into takeaways. Its pages describe press and social mentions, with no treatment of creator posts, video or images. | 9 / 30 |
Reaction analysisSynthia gives sentiment per mention, and metrics cover sentiment trends, trending phrases and top opinion leaders. Aspect, target and buying-intent analysis are not described. | 10 / 20 |
Finished assessmentThree report templates populate automatically, dashboards export as branded PDF or PowerPoint in several languages, and scheduled delivery is documented. These are coverage reports, and a written campaign assessment is not shown. | 12 / 20 |
Creator baselineCompetitive dashboards benchmark brands on volume, reach and tone, and share of voice can compare brands or campaigns. Its documentation does not compare a post with that creator's usual results. | 4 / 10 |
China and international coverageDeterm names Facebook, Instagram, X, YouTube and Reddit among its sources. TikTok and Chinese networks do not appear on its source pages. | 4 / 10 |
Source trailFiltered mentions export to Excel or CSV. Whether original links travel with exports, or whether Synthia's summaries cite mentions, is not described. | 4 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Determ is a media monitoring tool for PR teams. It watches online news and social sources, and Synthia, its assistant, distills each mention into takeaways and sentiment. Determ AI Determ says Synthia gives instant explanations for every spike and drop in reach. PR reports
Reporting is the most developed part. Three templates fill themselves when a topic is created, and custom reports can be scheduled to go out to the organization. Determ FAQ Dashboards export as branded PDF or PowerPoint in several languages, and filtered mentions as Excel or CSV. Data export Share of voice can set a brand against competitors or campaigns. PR metrics
Its FAQ claims more than 100 million sources and names Facebook, Instagram, X, YouTube, Reddit, TripAdvisor, forums and comments. Determ FAQ Instagram coverage is described as tagged mentions, captions and brand-related hashtags. Sources TikTok is absent from those pages, and so is every Chinese network.
Campaign tracking appears in the FAQ as a use case, one line among brand monitoring and reporting. Determ’s description of the job stops at mentions in media. Nothing on its product pages reads a creator’s video or image, and the reports are built to show coverage, reach and tone.
PR teams get scheduled coverage reports and a quick account of why the numbers moved. A short-video creator campaign mostly falls outside what these pages describe.
Determ fits PR and communications teams reporting on press and social coverage. unrandom’s scope is a defined creator campaign: what each post said and showed, how its comments responded, and a written assessment across China and international platforms. unrandom product