2026 campaign-assessment score
How Exolyt scored
54 / 100
Exolyt tracks TikTok campaigns with comments, sentiment and transcripts, on a single network and without a written assessment.
| Criterion and evidence | Points |
|---|---|
Campaign explanationTikTok campaign tracking collects videos, comments, sentiment and audience data and compares creators, and transcription is on a higher plan. A 2024 Video AI pilot for objects and on-screen text was labeled beta and is absent from current plan listings. | 18 / 30 |
Reaction analysisSentiment runs per video or across a brand's earned videos, and comment monitoring groups responses into themes. Aspect-level breakdowns and buying intent are undocumented. | 12 / 20 |
Finished assessmentCampaign reports and comments export as CSV, and the homepage advertises an AI summary of what people say. No written assessment with recommendations is shown. | 10 / 20 |
Creator baselineAccount overviews and brand comparison track performance over time and against competitors. Its documentation does not compare a post with that creator's usual results. | 6 / 10 |
China and international coverageTikTok is the only network Exolyt names as covered. | 2 / 10 |
Source trailCampaign views list videos and comments, and comments can be exported. The pages do not connect a generated summary to the specific comments behind it. | 6 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Exolyt works on one network, TikTok. A team adds its campaign influencers, videos and budget, and Exolyt collects reach, demographics, comments and sentiment, then compares the creators. Comment monitoring can group responses into themes, and campaign reports and comments export as CSV. Influencer Campaigns
Sentiment runs on a single video or across all of a brand’s earned videos, and can be compared with other brands. Sentiment analysis Social Listening adds share of voice, and the homepage promises an AI summary of what people say. Social Listening · Exolyt Sentiment and video transcription both sit on the €500-a-month plan, billed annually. Pricing
Whether it reads the video itself is less clear. In June 2024 Exolyt described a Video AI pilot that identified objects, extracted text from inside videos, read facial and vocal emotion and analyzed color and audio. It called the work beta and ran it with selected customers. Video AI analysis The current pricing page does not list it, and audio sentiment is still marked coming soon on the sentiment page.
On TikTok, that’s enough to follow a campaign and its comments. Someone still has to write the assessment, and a program that also runs on Instagram or Xiaohongshu needs a second tool.
Exolyt goes deep on a single network. unrandom’s scope is a defined campaign that spans Xiaohongshu and Douyin as well as TikTok, Instagram, YouTube and X, ending in a written assessment. unrandom product