2026 campaign-assessment score
How Feigua (飞瓜) scored
49 / 100
Feigua combines Douyin commerce measurement, creator history and AI analysis. It fits teams making recurring product, creator and livestream decisions.
| Criterion and evidence | Points |
|---|---|
Campaign explanationCreator, brand and campaign monitoring combine with AI data/creator/brand interpretation; detailed speech, visual and campaign-narrative workflows are not established. | 18 / 30 |
Reaction analysisAudience preferences and post-purchase feedback are documented, but comment-level sentiment, objections and content-to-reaction analysis have limited public detail. | 8 / 20 |
Finished assessmentExport allowances and AI interpretation support operational research. The cited material emphasizes commerce tools rather than a complete multilingual campaign-report workflow. | 8 / 20 |
Creator baselineHistorical creator data, commerce funnels and brand comparisons provide substantial context. A per-post comparison against the creator's own normal is not specified. | 7 / 10 |
China and international coverageThe product family explicitly names Douyin, Kuaishou and Bilibili analysis. This documents domestic breadth, not relevant international research or shared entitlements. | 4 / 10 |
Source trailCreator, video and commerce research records are documented; a clear trail from generated conclusions to individual supporting posts or comments is not established. | 4 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
A Douyin commerce team makes repeated decisions about products, creators and livestreams. Feigua organizes its research around those decisions. Creator history, audience profiles, brand activity and commerce dashboards sit close together. That makes it a strong choice for ongoing commerce operations, where the next selling decision matters as much as the final campaign report.
Buyer fit
Feigua fits Douyin merchants, brand commerce teams and agencies managing creators and livestreams. Its offering includes creator research, audience profiles, campaign monitoring, brand analysis, livestream dashboards and conversion-funnel views. It advertises up to three years of creator history, with access depending on the edition. Feigua Douyin product overview
AI capabilities and product scope
AI is already part of that offer. The current overview describes AI analysis of purchasing preferences, alongside analysis of post-purchase feedback. The relevant evaluation is therefore what questions its analysis answers and which data supports the answer. An attractive summary of buyer preferences is useful only if the team can understand whose behavior it describes, the observation window, and whether the data is representative of the intended customer.
Feigua’s product family separates brand strategy, livestream operations, creator distribution management and advertising analysis. These are distinct offerings rather than a single standard Douyin subscription.
Pricing and editions
The public price page reviewed on November 8, 2026 lists monthly prices of RMB 399 for Operations, RMB 1,299 for Merchant and RMB 4,399 for Brand. Capabilities and allowances differ by edition. Lower advertised monthly equivalents can require a longer commitment. Feigua membership comparison
Feigua’s commerce lens is valuable for comparing creators, products and livestream activity. Estimated commerce figures, authorized account data and public engagement describe different aspects of performance; engagement alone is not a sales measure.
Comparison with unrandom
unrandom’s public positioning centers on turning campaign posts into an assessment with recommendations, drawing on content, audience response, and available benchmarks. That makes it relevant when a brand or agency principally needs the analytical deliverable. unrandom product workflow.
Choose Feigua for ongoing Douyin commerce decisions. Choose unrandom for a focused assessment connecting campaign content, audience response and recommendations across China and international platforms.