2026 campaign-assessment score
How HypeAuditor scored
60 / 100
HypeAuditor documents creator baselines and pooled comment sentiment well; its reports stop at percentages and name no Chinese network.
| Criterion and evidence | Points |
|---|---|
Campaign explanationCampaign reports combine post metrics with sentiment pooled from all comments, and an AI companion answers questions on live data. Speech and on-screen content are not analyzed in campaign reporting. | 18 / 30 |
Reaction analysisComment text and emoji are classified positive, negative or neutral, with campaign pooling and a stated all-languages scope. Themes, aspects and target separation are not described. | 12 / 20 |
Finished assessmentReports share online or export as PDF, PPTX and XLS with an AI companion for questions. A written assessment with recommendations is not described. | 12 / 20 |
Creator baselineAdvertising Performance compares brand-mention posts with an equal number of the creator's regular posts, Media Monitor flags posts above the creator's standard rate, and reports use peer benchmarks. No sponsored-against-sponsored method or fallback is published. | 8 / 10 |
China and international coverageInstagram, TikTok, YouTube, Twitch, X and Snapchat are named, with inconsistent lists on one page. No Chinese network is named. | 4 / 10 |
Source trailCampaign reports and Media Monitor expose post records, and a link opens the original post. Comments cannot be viewed inside Media Monitor, and sentiment figures are not linked to comments. | 6 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
HypeAuditor is unusually direct about whether a creator’s sponsored posts hold up. Its Advertising Performance metric compares a creator’s brand-mention posts against an equal number of regular posts: in its own Instagram example, 20.64% regular engagement against 15.21% on ads. Advertising Performance Media Monitor tags a post “Best Performance” when its engagement runs well above that creator’s standard rate. Media Monitor metrics Creator reports add comparison with industry benchmarks and show how sponsored content compares with organic. Creator reports
Machine-learning models classify comment text and emoji as positive, negative or neutral, using the last 90 days of posts and updating weekly, and HypeAuditor says all languages are supported. TikTok sentiment A campaign view pools every comment from every post and shows the result in the Reporting tab and in shared reports. Sentiment analysis
Campaign reports break results down by platform, content type and creator, can be shared online or exported as PDF, PPTX and XLS, and an AI companion answers questions about the live numbers. Campaign management Discovery, vetting, outreach and payments surround all of it. HypeAuditor
That makes the weak post easy to find and the share of unhappy comments easy to report, and the documented analysis ends there. Themes, product aspects and what was said on screen are left to whoever writes the recap, and in Media Monitor the comments themselves have to be read on the original post. Coverage names Instagram, TikTok, YouTube, Twitch, X and Snapchat, and no Chinese network.
HypeAuditor is built to vet creators and measure them against their own record. unrandom focuses on connecting a campaign’s content to what audiences said, in a written assessment. unrandom product