2026 campaign-assessment score
How impact.com Creator scored
50 / 100
impact.com Creator ties creator posts to revenue and labels post sentiment; its help center says comments are not analyzed.
| Criterion and evidence | Points |
|---|---|
Campaign explanationReports join post-level social and sales data, and Social Listening labels the sentiment of matching posts. The documentation does not cover speech or visuals or connect posts to audience replies. | 15 / 30 |
Reaction analysisAI classifies posts as positive, negative or neutral by term, channel and creator relationship. The help center states that comments and reviews are excluded. | 8 / 20 |
Finished assessmentThe Creator Wrap Report and Overview report export and share campaign results, and Premium listening adds an AI summary of sentiment. The wrap report itself has no written narrative. | 12 / 20 |
Creator baselineReports compare periods and show ROAS, and the sentiment dashboard compares with historical data. Its documentation does not compare a post with that creator's usual results. | 4 / 10 |
China and international coverageListening names TikTok, Instagram and YouTube. China is not mentioned. | 4 / 10 |
Source trailPost URLs open the source post, and each listening result shows its sentiment label beside the post. The AI Summary is not linked to the posts behind it. | 7 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
impact.com Creator puts creators in the same system as a brand’s affiliates. Attribution credits the partners who drove a sale, and the marketplace searches by niche, audience size, engagement rate and platform. Influencer marketing The Content & Campaign Overview report puts clicks, actions, revenue and cost next to views, reach and shares for each post, with a link that opens the post itself. Overview report The Creator Wrap Report, opened from a completed campaign, gathers active creators, posts, compensation, revenue, ROAS and top-performing content, and each widget downloads as a PDF. Creator Wrap Report
So the closing record shows what each post cost and what it sold.
In Social Listening, AI labels each post that matches a brand’s keywords as positive, negative or neutral, with breakdowns by term, channel and creator relationship. Sentiment analysis On Premium, an AI Summary sits above the sentiment charts. Listening dashboard A published model card says a Gemini model drafts it from the supplied posts and can misread sarcasm or over-weight high-engagement outliers. Model card
Comments sit outside that analysis, and the help center says so directly: “impact.com doesn’t provide sentiment analysis on comments or reviews.” Sentiment analysis A post can be labelled positive while the replies beneath it complain, and the dashboard reports only the first half of that. Listening covers TikTok, Instagram and YouTube, and China does not come up. Influencer marketing
impact.com Creator ties creator activity to revenue and payment. unrandom focuses on what happened inside a campaign’s content and comments, and writes that up. unrandom product