2026 campaign-assessment score
How Launchmetrics scored
53 / 100
Launchmetrics values fashion and beauty exposure across Chinese and Western media; its documentation does not address comments.
| Criterion and evidence | Points |
|---|---|
Campaign explanationPost-event and campaign reporting pairs MIV by Voice with an AI summary of common narratives in a coverage feed. Its material does not address what creators said in video or how audiences replied. | 15 / 30 |
Reaction analysisMIV accounts for likes, shares and audience as weighted inputs. The China and Insights pages mention no comment or sentiment analysis. | 4 / 20 |
Finished assessmentCustom reports and coverage books export from the software, an AI feature summarizes feeds, and a paid service produces post-event reports with expert recommendations. No full report body could be read. | 14 / 20 |
Creator baselineMIV assigns a standardized value to every placement and supports benchmarks by competitor, Voice and region. Its documentation does not compare a post with that creator's usual results. | 6 / 10 |
China and international coverageThe China product names WeChat, Douyin, Weibo, Bilibili and RED with stated account counts, and Insights spans Instagram, TikTok, Douyin, WeChat and Weibo under one metric. Limits are not documented. | 8 / 10 |
Source trailTeams can deep dive into each mention under MIV. Those mentions are not tied to written findings in the reports described. | 6 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Launchmetrics sells fashion and beauty houses a single currency for exposure. Media Impact Value puts a standardized monetary value on every placement across print, online and social, and the Insights product splits it across five Voices: Influencers, Celebrities, Media, Partners and Owned Media. Rankings and competitor benchmarks follow from there. Insights Sample management, events, showrooms and contact lists fill out the suite, so a fashion PR team has reasons to live inside it well beyond analytics. Launchmetrics
The China offering names WeChat, Douyin, Weibo, Bilibili and RED, and says it tracks more than 272,000 social accounts in mainland China and more than 290,000 KOLs in China. Teams can review individual mentions and share results through newsletters and coverage books. China Analytics Insights benchmarks across Instagram, TikTok, Douyin, WeChat and Weibo. Insights
An AI feature writes an executive summary of a coverage feed and highlights common narratives. Media monitoring guide A paid service produces Post Event, Post Campaign, Runway and Brand Performance reports, the last promising “expert recommendations.” Brand reporting The public Cannes 2026 report, which credits the festival with $1.4 billion in MIV, shows the format, with the full file behind a form. Cannes 2026
MIV weighs the outlet, the format, and likes and shares, and Launchmetrics’s account of it says nothing about what commenters wrote. What is MIV A campaign could post a high figure on a wave of complaints, and the figure would look the same.
Launchmetrics measures the value of fashion and beauty exposure across markets. unrandom focuses on what creators said in a defined campaign and how audiences answered, and writes that up. unrandom product