2026 campaign-assessment score
How Lefty scored
49 / 100
Lefty tracks influencer value across Western and Chinese networks for fashion and luxury; its pages describe no comment analysis.
| Criterion and evidence | Points |
|---|---|
Campaign explanationLefty captures posts and tallies reach, impressions, engagement and EMV, and public roundups add analyst commentary. Its product pages describe no reading of what creators said or showed. | 12 / 30 |
Reaction analysisAudience insights cover age, gender, location, language and brand affinities. Comment and sentiment analysis do not appear on its product pages. | 8 / 20 |
Finished assessmentReports export as PPT, Excel or PDF or share as a live dashboard without login. The product pages describe no written narrative or recommendations. | 10 / 20 |
Creator baselineCreator profiles carry historical statistics and past collaborations, and competitive rankings cover EMV, posts and influencers. Its documentation does not compare a post with that creator's usual results. | 6 / 10 |
China and international coverageThe FAQ names Weibo, Douyin and Red beside Instagram, TikTok, X, YouTube and Snapchat, and a 2026 roundup documents a separate Weibo method. Depth on Red and Douyin is thinner, and WeChat is unconfirmed. | 7 / 10 |
Source trailEvery post and video is captured and can be filtered to top-performing content. These records are not tied to written findings. | 6 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Lefty counts who carried a moment and on which platform. Every post and video is captured as it goes live, reach, impressions, engagement and EMV are tallied, and the result leaves as PPT, Excel or PDF, or as a live dashboard. Campaign management Competitive Benchmarking ranks a brand against rivals on EMV, posts and influencers. Competitive analytics Lefty’s FAQ lists Instagram, TikTok, X, YouTube, Snapchat, Weibo, Douyin and Red. Find influencers
The China coverage has public examples. A March 2026 Fashion Month roundup, made with the agencies Karla Otto and CTZAR, found Prada earned 51% more EMV on Weibo than on Instagram. It says the Weibo work uses its own methodology, with Hot-Topic engagements and a $72.49 CPM. It counts posts that tag a brand and leaves out Instagram Stories. AW26 roundup A July 2024 analysis of Balenciaga’s Shanghai show tracked 153 influencers and 886 posts. It contradicts itself on Red and Douyin engagement, giving 279% and 395% in one passage and the reverse in another. Balenciaga analysis
The roundup credits agency strategists alongside Lefty’s data, so it shows what analysts can write with the numbers, which is different from what the software produces.
Lefty’s product pages mention no comment or sentiment analysis.
Lefty ranks who carried a moment across Western and Chinese platforms. unrandom reads what creators said and how audiences responded in a defined campaign, and writes the assessment. unrandom product