2026 campaign-assessment score
How Ocean Engine Xingtu and Yuntu (巨量星图 / 巨量云图) scored
61 / 100
Xingtu and Yuntu report Douyin creator campaigns from ByteDance's own behavior and purchase records, on one platform and as metrics a team must interpret.
| Criterion and evidence | Points |
|---|---|
Campaign explanationXingtu's custom and project reports combine a campaign's videos with comment analysis, post-view search, shop behavior and A3 movement, and an older Yuntu guide tags hot videos by scene and selling point. Its documentation does not read the speech, on-screen text and visuals of each campaign post. | 21 / 30 |
Reaction analysisProject reports sort comment keywords into brand, product, character, scene and selling-point word clouds and give positive, negative and neutral shares, while first-party search and purchase behavior shows buying signals. Sentiment is reported overall, and original-comment access is not described. | 14 / 20 |
Finished assessmentXingtu's custom report assembles a unified campaign closeout with metric interpretation, downloadable as images or documents, and project reports remove manual consolidation of tasks. The documented output is metrics, and the capabilities of Yuntu's AiMars assistant are not described on public pages. | 12 / 20 |
Creator baselineReports define metrics and compare a campaign with the average for the selected industry and period, and audience profiles can be compared with the creator's follower profile. Its documentation does not compare a post with that creator's usual results. | 6 / 10 |
China and international coverageThe campaign reports cover Douyin tasks, and Yuntu covers ByteDance touchpoints. Each tool is confined to its own platform, with no Xiaohongshu or international-network analysis. | 2 / 10 |
Source trailCustom reports break results down by video and list videos and creators, so a team can return to each post. Comment findings appear as word clouds and sentiment shares with no documented link to individual comments. | 6 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
ByteDance can see what a Douyin viewer did after watching a creator’s video, and Xingtu is where it reports that.
Xingtu is also the marketplace where creator orders are placed. Its custom report gathers one campaign’s videos or livestreams into a single closeout, with sections for overall performance, reach, seeding, conversion and audience. When every order shares an industry, costs such as CPM and CPE appear beside that industry’s average. Custom report
Task and project reports record behavior an outside tool cannot observe: people who searched a brand term right after watching, shop visits and orders within 15 days of a five-second view, viewers who moved into the A3 stage of ByteDance’s 5A funnel. Project reports also sort comment keywords into brand, product, character, scene and selling-point word clouds, and give the share of positive, negative and neutral comments. Marketing data reports A June 2026 guide adds product-level attribution windows of up to 30 days, including videos with no cart. Seeding guide
Yuntu is the brand-level layer above the marketplace. Its brand edition lists audience, content and product analysis, creator selection and post-campaign closeouts across all resources. Yuntu editions An older, undated guide for the 618 sale describes a review of audience, creators, creative and products, including comparisons of a product’s marketing claims with what users say. Yuntu 618 guide Ocean Engine’s training site lists an October 22, 2026 class on AiMars, Yuntu’s assistant, without saying what it produces. Ocean Engine training
No outside tool can see this behavior. These reports arrive as metrics, though, so the team still writes the explanation. They also end at Douyin, so a launch that ran on Xiaohongshu or TikTok needs another source for those posts.
unrandom focuses on the report a team needs after a campaign across China and international platforms: what creators communicated, how audiences responded and what to change next. Xingtu and Yuntu measure Douyin from inside the platform. unrandom product