2026 campaign-assessment score
How Onclusive Social (formerly Digimind) scored
50 / 100
Onclusive Social, formerly Digimind, adds AI summaries to social listening inside a wider media-monitoring suite. Public documentation is thin, and its China coverage rests on unnamed partners.
| Criterion and evidence | Points |
|---|---|
Campaign explanationOnclusive Social tracks brand conversation, hashtags, trends and influencers, and In Brief summarizes narratives in social content. Its product pages describe no image, video or speech analysis and no campaign unit. | 12 / 30 |
Reaction analysisOnclusive Social measures brand sentiment on issues and alerts on negative spikes, and its Samsonite case study describes analysts working through complaints and perceptions. Aspect, target and buying-intent analysis are not described. | 12 / 20 |
Finished assessmentIn Brief adds AI summaries, and Onclusive describes analyst-reviewed alerts, weekly summaries and monthly trend reports for one client. That reporting appears in a customer story, and no complete generated report is shown. | 12 / 20 |
Creator baselineOnclusive Analytics lists integrated competitive benchmarking across print, online, broadcast and social metrics. Its documentation does not compare a post with that creator's usual results. | 4 / 10 |
China and international coverageProduct pages name Facebook, Instagram, TikTok, Threads and LinkedIn, a 2024 methodology post names Weibo, and a 2026 case study says specialist local partnerships extend coverage into China. Which Chinese networks those partners reach, and at what depth, is not listed. | 6 / 10 |
Source trailDashboards and In Brief summaries sit over collected conversations, and the case study shows analysts reviewing alerts by hand. Links from summaries to source posts are not described. | 4 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Onclusive’s public case study is Samsonite, where about 50,000 mentions a month move across 13 markets. Analysts go through the alerts by hand, and the results travel upward as daily alerts, weekly summaries, monthly trend reports and a quarterly review. Samsonite case study
The product behind that routine was called Digimind until October 2024, when Onclusive rebranded it Onclusive Social. Digimind no longer operates as a standalone brand. Onclusive FAQ It tracks sentiment, hashtags, trends and influencers, holds 24 months of history, and uses an AI feature called Sentinel to send alerts when negative sentiment spikes. Onclusive Social In Brief, announced in January 2025, summarizes social conversations within filters the user sets. In Brief
China is handled through partners. The Samsonite case study says specialist local partnerships extend coverage into China’s closed platforms, and it places Xiaohongshu, WeChat and Douyin among the brand’s channels. It does not list which networks those partnerships reach. The product pages name Facebook, Instagram, TikTok, Threads and LinkedIn. A 2024 methodology post names Weibo among the sources of one election study. Election methodology For a team centered on China, that missing list is the first question.
Its advantage is media context. Social sits beside print, broadcast and online monitoring, and Onclusive Analytics lists competitive benchmarking across them. Analytics A communications lead can see a social flare-up next to the press coverage that fed it. The product pages describe no image, video or speech analysis, so what a creator said or showed stays with the team.
Onclusive fits communications teams that want social listening and media monitoring from one supplier. unrandom’s scope is a defined set of creator posts and their comments, ending in a written campaign assessment. unrandom product