2026 campaign-assessment score
How Qiangua (千瓜) scored
58 / 100
Qiangua combines Xiaohongshu creator research, content analysis and campaign planning. Its strength is recurring research within that market.
| Criterion and evidence | Points |
|---|---|
Campaign explanationAI note/video analysis, brand diagnosis and campaign-closeout functions form a relevant workflow; public detail on multimodal depth and campaign synthesis is partial. | 18 / 30 |
Reaction analysisComment summaries, comment search and commenter profiles are explicit features; topic-specific objections and intent methodology remain unclear. | 12 / 20 |
Finished assessmentAutomatic closeout reports are documented from 2021, and current product pages list closeout review and exports. A detailed 2022 walkthrough uses illustrative data, and current report depth is not established. | 12 / 20 |
Creator baselineCreator comparisons, category and brand views, monitoring and explicitly labeled estimated data provide context; baseline construction and missing-data handling are not fully documented. | 6 / 10 |
China and international coverageXiaohongshu is the core network; the pricing page also describes brand editions covering Douyin, WeChat and Weibo. The cited coverage is China-focused, with capabilities separated by edition. | 4 / 10 |
Source trailOriginal-note access, note details and comment search support source inspection. Documentation does not establish sentence-level evidence links in generated findings. | 6 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Qiangua starts where many Xiaohongshu campaigns start: with the category, the creators and the content already attracting attention. It connects that research to creator selection and campaign planning. Its AI Strategy tools extend the work into note analysis, brand diagnosis and audience interpretation. For a team working on Xiaohongshu every week, that continuity is the main attraction.
Buyer fit
The best-fit buyer is a brand or agency whose team regularly needs to choose Xiaohongshu creators, inspect competitors’ content, and justify a plan with platform-specific research. Qiangua’s public product navigation connects creator selection, brand analysis, livestream commerce, and campaign management. That makes it relevant before a campaign starts as well as during review. The breadth described here is the vendor’s product positioning, not a finding about database completeness. Qiangua product overview.
AI capabilities
Qiangua’s AI Strategy offering includes creator analysis and recommendations, note analysis, creative tools, brand diagnosis and audience or reputation insights. AI supports selection, interpretation and planning. The product page labels its illustrations as indicative examples. Qiangua AI Strategy
Closeout reporting has been part of Qiangua for years. In October 2021 it announced automatic reports: pick a group of notes, and a report arrives in a preset inbox every Monday or on the first of the month. Today’s product page still lists closeout review, without saying what it contains. A detailed walkthrough from June 2022 shows what such a review can look like, but it says plainly that its brand figures explain the method and are not real data. 2021 closeout reports · 618 walkthrough · Current product page
Pricing and limitations
Qiangua’s public pricing page reviewed on November 8, 2026 lists Advanced at RMB 1,599 per month and Professional at RMB 2,599 per month. These are advertised monthly prices for distinct editions with different allowances. Qiangua membership plans
Qiangua publishes restrictions on the use of estimated data, making data rights part of its reporting scope. An export function does not override those terms. Estimated fields and observed interactions are distinct measures. Qiangua’s published estimated-data terms
Comparison with unrandom
unrandom is worth evaluating alongside Qiangua when the immediate deliverable is an evidence-linked campaign assessment combining content, audience response, and available performance context. Its public product describes reports in English or Chinese. unrandom’s campaign-report workflow.
Qiangua is the specialist choice for recurring Xiaohongshu creator research and campaign planning. unrandom is the focused choice for interpreting a campaign and producing a research report across China and international platforms.