2026 campaign-assessment score
How Rival IQ scored
46 / 100
Rival IQ, a Quid company, benchmarks social accounts against competitors and adds separate listening, with no documented reading of creator content or post comments.
| Criterion and evidence | Points |
|---|---|
Campaign explanationPost tagging, boolean search and auto-tag rules group posts by campaign and show who posted and the engagement drawn. No reading of speech, visuals or on-screen text is described. | 12 / 30 |
Reaction analysisSocial Listening applies Quid-powered sentiment to mentions from Reddit, Twitter, Quora and other sources and flags spikes with sentiment drivers. It covers the wider conversation and does not document analysis of a campaign post's comments. | 10 / 20 |
Finished assessmentCustom dashboards export to PNG, PDF, PPTX and CSV on a schedule. The pages describe charts and metrics, with no written assessment. | 8 / 20 |
Creator baselineCompetitive landscapes and 12 to 24 months of history compare a brand with its set of competitors and with its own past. Its documentation does not compare a post with that creator's usual results. | 6 / 10 |
China and international coverageRival IQ tracks Facebook, Instagram, TikTok, Twitter, YouTube and LinkedIn. No Chinese network is named. | 4 / 10 |
Source trailPost grids, hashtag drill-downs and example posts expose the records behind a metric. They are not tied to written findings. | 6 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Rival IQ does competitive benchmarking: one brand’s social numbers against its rivals’. Its footer reads “a Quid Company”, and the homepage calls it a member of the Quid family. Rival IQ It keeps its own pricing, with 12 or 24 months of history depending on plan. Pricing Quid now publishes the industry benchmark report that Rival IQ made familiar. Quid benchmark report
The product tracks handles for brands, competitors and influencers across Facebook, Instagram, TikTok, Twitter, YouTube and LinkedIn. Channels Post analytics sort the best and worst content in a landscape and break engagement down by hashtag, topic, media type and time of day. Social posts analysis Influencer tracking uses keywords, hashtags, URLs and auto-tag rules to show who posted, how often and with what result. Influencer tracking Reports export to PNG, PDF, PPTX or CSV, on a schedule if needed. Reporting
Social Listening, a separate module, applies sentiment analysis powered by Quid to mentions from sources such as Reddit, Twitter and Quora, and alerts a team to spikes and their sentiment drivers. Social Listening
The analytics side counts what creators posted and the engagement it drew. The listening side hears the wider conversation. Neither describes reading what a creator said in a video or what viewers wrote under a specific post, and no Chinese network appears among the channels.
It shows quickly who is winning attention. The explanation is left to the team.
Rival IQ measures brands against a competitive set. unrandom focuses on one campaign’s creator content and comment response, with Xiaohongshu and Douyin alongside TikTok, Instagram, YouTube and X. unrandom product