2026 campaign-assessment score
How Socialinsider scored
48 / 100
Socialinsider benchmarks accounts against competitors with an AI assistant and themed reports, but classifies posts from captions alone and treats comments as counts.
| Criterion and evidence | Points |
|---|---|
Campaign explanationPosts can be tagged by event or campaign and compared on engagement, and AI Themes group posts into content pillars. Classification uses captions only, with no reading of images or video. | 12 / 30 |
Reaction analysisReactions, comments and shares are reported as counts, and audience demographics depend on connected accounts. Its documentation describes no reading of comment text. | 6 / 20 |
Finished assessmentReports generate in several languages, and Socialinsider AI explains results and recommends next steps from project data. A finished campaign assessment is not shown. | 12 / 20 |
Creator baselinePillars are compared with the profile average and the previous period, and competitor and industry benchmarks add peer context. The comparison is built for brand accounts, and its documentation does not compare a creator's post with that creator's usual results. | 7 / 10 |
China and international coverageSocialinsider names TikTok, Instagram, LinkedIn, Facebook, Twitter and YouTube. No Chinese network is named. | 4 / 10 |
Source trailGenerated key insights click through to the evidence behind them, and profile reports show each pillar's top post. Those links reach posts and metrics, with no comment-level record. | 7 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Socialinsider compares a brand’s social accounts with its competitors’. It collects profile data for a brand and its competitors through each platform’s official API, and the API sets the limits. Competitor Stories data, for one, stays hidden. App limitations
The interpretive layer arrived in October 2025. Socialinsider AI reads a project’s data, answers questions such as “How do we compare to Sephora on TikTok?” and recommends next steps. Each project also opens on generated key insights that click through to the evidence behind them. October 2025 release notes Reports could be generated in several languages from July 2026, and an MCP connector brought the data into assistants such as Claude and ChatGPT in June. July 2026 · June 2026
October 2026 replaced fixed industry pillars with AI Themes built from each profile’s own posts. A profile report now shows each pillar’s share of posts, its performance against the profile average, its change from the previous period and its top post. The same note states the boundary. Classification uses captions only, with no reading of images or video. October 2026
A team can tag posts by event or campaign and compare their engagement with the account’s own history. Content analysis Comments are only counted. The networks it names are TikTok, Instagram, LinkedIn, Facebook, Twitter and YouTube. Socialinsider
What an influencer’s video said, and how viewers answered it, isn’t covered.
Socialinsider measures accounts against competitors. unrandom focuses on what one campaign’s creators said and how commenters responded, with Xiaohongshu and Douyin in scope. unrandom product