2026 campaign-assessment score
How Syncly scored
61 / 100
Syncly reads speech, on-screen text and visible products in short-form video post by post, but its campaign tracking is a separate TikTok metrics tool and viewer comments are not analyzed.
| Criterion and evidence | Points |
|---|---|
Campaign explanationSyncly Social analyzes speech, on-screen text, visible products and six creative dimensions post by post, and Hey Syncly summarizes selected posts. Campaign tracking is a separate TikTok-only metrics product, and viewer comments sit outside the documented analysis. | 21 / 30 |
Reaction analysisSentiment is scored toward each tracked query with stated reasons, and negative-mention reports summarize recurring complaints. The analysis reads the post itself; comments can be opened but the guide describes no analysis of them. | 10 / 20 |
Finished assessmentSpike, negative-mention and dashboard reports export as PDF with AI summaries, and Hey Syncly drafts answers from selected posts. Syncly states that no automatic report or presentation is promised for those answers. | 12 / 20 |
Creator baselineDay 1, 2, 3 and 7 metric history compares posts at the same age, and Competitive Research and share of voice compare brands. Its documentation does not compare a post with that creator's usual results. | 6 / 10 |
China and international coverageSyncly Social names TikTok, Instagram, YouTube, Reddit, X and Facebook, with full video analysis only on TikTok, Reels and Shorts. No Chinese network is named. | 4 / 10 |
Source trailHey Syncly answers, negative points, spike drivers and chart cells open the underlying posts, and sentiment reasons appear for posts collected from October 27, 2026. Deleted or private videos cannot be shown, and Content strategy analysis stays out of exports. | 8 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Syncly Social finds brand mentions that never reach the caption. It transcribes speech, reads on-screen text and detects visible products or logos, then shows those signals beside the original post. Full analysis runs on TikTok, Instagram Reels and YouTube Shorts. YouTube long-form uses the supplied transcript, and X media can be viewed without analysis. Syncly Social · Video analysis
Each short video also gets a six-part read: hook, narrative structure, visual format, selling points, call to action and emotional triggers. Views are recorded at Day 1, 2, 3 and 7, so two posts can be compared at the same age. An AI label marks each post likely sponsored or likely organic and gives its reasons. Post detail · Glossary
Sentiment is scored per tracked query, so one post can be positive about a brand and neutral about its rival. That precision stops at the post. Comments are there to read when someone opens a video, and Syncly’s guide describes no analysis of what viewers wrote. Negative mentions
Syncly Creator tracks TikTok posts only, refreshes daily and exports CSV for a recap deck. Campaign tracking To bring video analysis to a campaign, a team gathers the posts into a Collection and asks Hey Syncly, whose answers link to the posts they used. For those answers, Syncly states that no automatic report or presentation is promised. Hey Syncly · Guide
The analyst still does the writing. Spike and negative-mention reports do export as PDFs with AI summaries, and Syncly tells users to treat a spike’s Key Driver as a lead to check. Spike analysis
Syncly suits a team researching brands and categories through short-form video. unrandom’s scope is one defined campaign, with creator content and comment response written up as an assessment that covers Xiaohongshu and Douyin alongside TikTok, Instagram, YouTube and X. unrandom product