2026 campaign-assessment score
How Synthesio (Ipsos) scored
64 / 100
Synthesio offers category and product research with named Chinese sources and partner-supplied video analysis. Per-network depth and a written campaign output are unpublished.
| Criterion and evidence | Points |
|---|---|
Campaign explanationImage analytics recognizes logos and more than 10,000 scene labels, and a January 2026 partnership with ViralMoment adds on-screen text, speech and visuals for TikTok, Reels and YouTube. The video analysis is partner-supplied, and defined campaign analysis is not described. | 18 / 30 |
Reaction analysisSynthesio describes sentiment on each product feature, SKU-level likes and dislikes, and comment and caption analysis. Its pages give no method for separating reaction to a creator from reaction to the product or for tracking buying intent. | 14 / 20 |
Finished assessmentSignals GenAI offers more than 40 prebuilt prompts, Reports adds auto-generated contextual text to widgets with PDF export, and an expert tier adds customized reports. No complete written assessment is shown. | 14 / 20 |
Creator baselineThe brand and product use case describes tracking engagement over time and benchmarking products against competitors. Its documentation does not compare a post with that creator's usual results. | 5 / 10 |
China and international coverageSynthesio names Weibo, WeChat, Douyin, RedNote, Bilibili and Tmall alongside video coverage of TikTok, Reels and YouTube. It publishes no per-network fields, access limits or analytical depth. | 7 / 10 |
Source trailAn undated Reports guide shows a data point opening the raw mentions behind it, sortable by interactions and views. Links from Signals GenAI answers to source posts are not described. | 6 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Synthesio, an Ipsos company, sells social research as self-service software or with consultants attached. Insight Services
The platform clusters conversation with topic modelling and lists image recognition beside sentiment and language analysis. Platform Its brand and product use case goes down to how customers feel about each product feature. Brand and product Image analytics locates the logos of hundreds of brands and recognizes more than 10,000 scene labels. Image analytics
Video analysis comes from a partner. Since January 2026 Ipsos Synthesio and ViralMoment have been official platform partners, and ViralMoment reads on-screen text, spoken audio, visuals and actions in TikTok, Reels and YouTube videos. Synthesio’s own tools supply comment and caption analysis, scene and logo recognition, and TikTok transcripts. ViralMoment partnership
Synthesio names Weibo, WeChat, Douyin, RedNote and Bilibili, along with Tmall, Alibaba, Toutiao and the forums Tianya and Babytree, and claims more than 100,000 Chinese sources. China and APAC coverage The page gives names and stops there. It says nothing about which fields each network returns or how far back they go, and that decides whether a Douyin comment study is possible.
Signals GenAI offers more than 40 prebuilt prompts. Signals GenAI In Reports, clicking a data point opens the raw mentions behind it, and pages export to PDF. Synthesio Reports guide An expert-supported tier adds customized reports. No published example shows a written campaign assessment, so that final step belongs to the team or to Ipsos.
Synthesio fits insights groups studying categories and products across markets. unrandom’s scope is one defined creator campaign, read post by post with its comments. unrandom product