2026 campaign-assessment score
How Tubular Labs scored
47 / 100
Tubular Labs, now part of Chartbeat, Inc., measures social video and its viewers across platforms, without documented reading of comments or of what creators said.
| Criterion and evidence | Points |
|---|---|
Campaign explanationTubular measures video performance, classifies videos by topic and reports creators' recent sponsorship performance. Its pages describe no campaign workspace and no reading of speech or on-screen text. | 12 / 30 |
Reaction analysisViewer demographics, Audience Also Watches and shopping behavior describe who watched. Comment reading and comment sentiment do not appear in its product pages. | 8 / 20 |
Finished assessmentDashboards, custom reports and CSV exports serve the software, and the Insights & Strategy team adds recommendations as consulting. The software itself is not described as producing a written assessment. | 10 / 20 |
Creator baselineVideo Ratings records performance at fixed days after upload, Viewpoint compares recent results with all-time and with competitors, and Creator Comparison adds sponsorship performance. Its pages do not define a per-post baseline against a creator's usual results. | 7 / 10 |
China and international coverageTubular names YouTube, Facebook, Instagram, Twitch and, in Viewpoint, TikTok. No Chinese network is named. | 4 / 10 |
Source trailThe searchable video database lets a user open the videos and creators behind a list or dashboard. Public material does not tie consulting findings or dashboard conclusions to specific records. | 6 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Tubular Labs sells social video data for comparing channels and audiences. Its FAQ says Tubular is part of Chartbeat, Inc., alongside Chartbeat, Lineup and FatTail, and its pages carry a 2026 Chartbeat copyright. Tubular · Chartbeat
Tubular measures public social video at scale and cites a database of more than 25 billion videos. Video Ratings records views and engagement one, two, three, seven and 30 days after upload, so a new video can be read against its history. ContentGraph labels videos by category and topic. Viewer demographics and Audience Also Watches describe who watched and what else they watch. Creator Comparison adds growth and recent sponsorship performance. Tubular Intelligence Viewpoint sets a channel beside any competitor on YouTube, Facebook, Instagram or TikTok. Viewpoint
A brand can use the same database for listening. Boolean searches on keywords, hashtags and brand mentions find videos about the brand, then break out the demographics of the people who watched them. Consumer Insights connects that viewing with shopping and site visits. Social Video Listening · Consumer Insights
Tubular’s pages describe no reading of comments, no transcript of what a creator said and no reading of on-screen text, and they name no Chinese platform. Interpretation comes from the Insights & Strategy team, which sells market analysis and recommendations as consulting. Insights & Strategy
A campaign team gets the numbers and does the explaining itself.
Tubular measures the wider social video market for publishers, brands and agencies. unrandom focuses on one campaign’s posts and comments, across Xiaohongshu and Douyin as well as TikTok, Instagram, YouTube and X. unrandom product