2026 campaign-assessment score
How Weiredian (微热点) scored
52 / 100
Weiredian sells one-off event, Weibo and competitor analysis from Midu, whose Sina Yuqingtong carries continuous monitoring; both start from topics rather than creators.
| Criterion and evidence | Points |
|---|---|
Campaign explanationWhole-web and Weibo event tools trace a topic's stages, paths and nodes, and Yuqingtong lists publicity-effect analysis and brand reports that quantify marketing results. Neither site describes defining a campaign by its posts or reading a creator's speech and visuals. | 15 / 30 |
Reaction analysisComment analysis is sold per comment, a Weibo emotion model classifies text over time and place, and Yuqingtong lists comment analysis among seven analysis types. Neither site separates reaction to a creator from reaction to the product. | 12 / 20 |
Finished assessmentYuqingtong offers quick briefs, scheduled reports and analyst-written custom reports, and its V助手 assistant drafts multi-agent reports from one sentence. No complete generated report is public to read. | 12 / 20 |
Creator baselineCompetitor analysis and Midu's heat and account-influence indices give topic and peer comparison. Its documentation does not compare a post with that creator's usual results. | 4 / 10 |
China and international coverageWeibo is the named core, WeChat appears in Midu's single-post index, and short-video data is cited without naming platforms. No international network is named. | 4 / 10 |
Source trailWeiredian's lists carry a view-original link and bulk data export is a paid feature, so underlying records can be reached. Neither site shows a finding tied to the posts behind it. | 5 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Weiredian is a media-data site run by Midu, the Shanghai company behind Sina Yuqingtong (新浪舆情通), and it sells analysis one event at a time. About Weiredian
A user types in keywords. The whole-web event tool costs 99 yuan a run and follows a topic from first post through peak and decline, mapping paths, key nodes and audience feedback on data from the past year. A Weibo-only version costs the same. Competitor analysis, at 9.9 yuan, compares a brand with its rivals on market trend, media placement, negative coverage and users. Comment analysis starts at 9.9 yuan for 100 comments and adds 0.01 yuan for each comment after that. Weiredian tools · Comment analysis pricing
Weiredian’s keyword monitoring plans still carry a notice that renewals end on December 31, 2021, after which that service stops. Midu’s continuous monitoring product is Sina Yuqingtong, sold to governments and companies. Its analysis menu includes comment analysis and publicity-effect analysis, and its brand reports promise to quantify marketing results. An assistant called V助手 drafts multi-agent reports from a single sentence, and Midu’s analysts take custom orders. Midu cites official Weibo data and authorized short-video data without naming the video platforms. Its own pages give different look-back periods, 18 months on the product site and 36 on Midu’s. Sina Yuqingtong · Midu’s product page
It’s a cheap way to get a timeline and a spread map of a story already in motion. Creator campaigns are a harder fit. Both products start from keywords and events, and neither describes reading what a creator said in a video or comparing a post with that creator’s past results.
Weiredian and Yuqingtong follow how a topic travels across the web, with Weibo at the center. unrandom starts from the posts in a defined creator campaign and writes a report on that campaign. unrandom product