2026 campaign-assessment score
How Yimian (一面数据) scored
54 / 100
Yimian's YiSonar and social listening package score campaigns across a category on one yardstick; creator-content analysis and named platform coverage are thin.
| Criterion and evidence | Points |
|---|---|
Campaign explanationYimian says it detects industry campaigns, identifies brand, start date, KOLs, themes and audiences, and rebuilds spread paths. It does not describe reading speech, on-screen text or visuals in creators' posts. | 18 / 30 |
Reaction analysisSentiment, supporter and detractor identification, audience segmentation and AI sorting into UGC, institutional and paid posting accounts are documented. Its documentation does not break reaction down by product aspect or track buying intent. | 12 / 20 |
Finished assessmentYiSonar's listed outputs are dashboards, an event console, audience research and a KOL library. Social listening is also sold as a service package, with no public sample of a written report. | 10 / 20 |
Creator baselineOne social influence system scores all campaigns so a brand can compare itself with rivals, and a competitor marketing calendar adds history. Its documentation does not compare a post with that creator's usual results. | 6 / 10 |
China and international coverageThe YiSonar page names Weibo in one KOL metric and otherwise leaves its networks unnamed. NIQ's figure of 400-plus marketplaces describes commerce coverage. | 2 / 10 |
Source trailThe brand dashboard includes a library of original posts. Nothing public shows those posts tied to a specific finding. | 6 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Yimian says it can detect campaigns running across an industry automatically, and identify the brand, the start date, the KOLs involved, the content themes and the audiences reached. Each campaign is then scored on one social influence system, so a brand can read its rivals’ report cards beside its own. Yimian social listening
The day-to-day tool is YiSonar, updated daily. Its brand dashboard shows rises and falls in attention, sentiment, platform and content-type mix, hot words and a library of original posts. An event console tracks custom keywords by platform. A KOL library lists influence, match, followers and interactions, and content is sorted by AI into UGC, third-party organizations and paid posting accounts (水军). Yimian also says it can separate supporters from detractors, including large accounts on each side, and rebuild the path a message took. YiSonar
NIQ now owns the business. It completed its purchase of Flywheel’s China and Southeast Asia commerce-data unit, which operates as Yimian in China, on July 1, 2026, and its product page lists social listening beside market share and digital shelf. NIQ announcement · NIQ YIMIAN
The cross-brand yardstick is the reason to look at Yimian. Coverage is the weak point: the YiSonar page mentions Weibo in one KOL metric and otherwise leaves its networks unnamed. Nothing public describes analysis of what creators say or show in a video, so the explanation of why a campaign worked stays with the analyst.
Yimian compares campaigns across a category and supports the team reading that comparison. unrandom produces the written report on one creator campaign from its posts and comments. unrandom product