2026 campaign-assessment score
How Youmi Youshu (有米有数) scored
55 / 100
Youshu turns large samples of Douyin ad creative into readable brand strategy reports, with no audience-response data.
| Criterion and evidence | Points |
|---|---|
Campaign explanationPaid plans extract speech, picture and audio from ads, and public reports synthesize a brand's ads by selling point, format, length and phase over a set window. Those reports cover paid ad creative for a brand and do not connect it to audience response. | 21 / 30 |
Reaction analysisThe site mentions reaching new audience segments and offers creator leaderboards. The three public reports contain no comment, sentiment or reaction analysis. | 4 / 20 |
Finished assessmentThree public reports are complete written Chinese documents with phase analysis, representative ads and, in Guyu's case, specific recommendations, generated through an agent skill on Youshu data. They analyze a brand's ad creative rather than answer a team's questions about its own creator campaign. | 16 / 20 |
Creator baselineReports compare creative shares between campaign phases and flag shifts of three points or more, and the product offers category and brand rankings. Its documentation does not compare a post with that creator's usual results. | 4 / 10 |
China and international coverageYoumi's site names Douyin, Kuaishou and Xiaohongshu. All three public reports say their data covers the Douyin ecosystem and that the other channels are outside it. | 3 / 10 |
Source trailReports link representative ads to their pages in Youshu's console and state sampling, estimation error and data boundaries. Share figures are sample estimates that cannot be traced to individual ads, and a console login is needed to open them. | 7 / 10 |
Evidence differs by product. No product was tested head to head. Scoring methodology · Publisher disclaimer
Youshu, the content-commerce data product from Youmi, reads Douyin ads in bulk.
Paid plans bundle AI extraction of speech, picture and audio from ads, at list prices from ¥13,800 to ¥69,800 per account per year. Higher tiers add AI picture analysis, rankings of recurring video segments and views of which selling points creators repeat. A custom tier adds data exports and bespoke reports. Youshu pricing
Youmi hosts generated reports anyone can open. One on Colgate covers July 23 to August 22, 2026 and counts 7,925 ads. It splits the month into a daily seeding phase and a five-day push, finds the color-correcting whitening line gaining 8.6 points of share in that push, and estimates an average ad life of about 1.1 days. Each creative family lists representative ads with the hook, a reason for the pick and a link to the asset page in Youshu’s console. Colgate is the report’s subject, and nothing here shows it is a Youmi customer. Colgate report A report on Guyu ends with advice: add ingredient experiments and real-user comparisons to a sample that runs about two-thirds promotional. Its footer names the agent skill that produced it. Guyu report
The reports show what advertisers said and leave out how anyone responded. None of the three contains comment or sentiment data. Their shares are estimated from samples, within about 5 points in Colgate’s case. Each also says Kuaishou and Xiaohongshu sit outside its data, although Youmi’s site names both as covered. Proya report · Youmi
It’s a fast, readable teardown of a rival’s paid creative. Explaining how audiences received a creator campaign takes a different dataset.
Youshu reads a brand’s paid ad creative at scale. unrandom focuses on the creator posts and audience response of a defined campaign, and produces a written report on what happened. unrandom product